Bikini Basketball Association
|Bikini Basketball Association|
|Slogan||In a League of its Own|
|Owner||A. J. McArthur|
The Bikini Basketball Association (BBA) is an American women's basketball league, created by Cedric Mitchell and A. J. McArthur in 2012. The announcement received wide press coverage with pundits finding it variously funny, offensive, and smart business. Contrary to the name, the players wear sports bras and boy shorts, not bikinis, during games. The league launched its 2013 season on June 22 with five teams but only three teams completed the abbreviated regular season on August 17.
- Wikipedia: Bikini Basketball Association
- Website: bikinibasketball.com
- Sexualization of women's sports continues with Bikini Hockey League, Tech-media-tainment on December 9, 2012 (After the early success of the Lingerie Football League, entrepreneurs have tried to make other women's sports sexy. There have been at least five attempts recently to make women's basketball sexy - the Lingerie Basketball League, Bikini Basketball League, Bikini Basketball Entertainment, Rick's Basketball Association and Bikini Basketball Association. Now some geniuses have decided to try the same formula with hockey and the result is: the Bikini Hockey League.)